If you’re in the apparel business, you might have faced the challenge of demonstrating a product in the most appealing manner. For comprehensive product visualization, customers expect to view products from various perspectives. While showcasing products being worn is essential, the high cost of models and the potential alienation caused by mannequins present challenges.
In this blog, you will discover how ghost mannequin photography can help your e-commerce business stand out and dig into its importance and the steps to create stunning product images. Moreover, even after following the best practices, there are few things you want to get changed, contacting Ghost Mannequin Photo Editing Services are recommended.
What is Ghost Mannequin Photography?
Ghost mannequin photography allows you to take multiple photographs of a product on a mannequin and then combine the photos to remove the mannequin in post-production processing. By using this method, you can create realistic and practical presentations of clothing, which allows customers to easily visualize the product. The result is a lifelike image that keeps the spotlight firmly on your product.
It involves photographing products on a mannequin and then removing it during post-processing to create the illusion that a garment is being worn by an invisible model. You need mannequins, a camera, a well-lit studio setup, and software like Adobe Photoshop for post-processing, or help from experts.
Importance of Ghost Mannequin Photography
Realistic product presentation: Ghost mannequins offer a realistic depiction of the product without any visual distraction. This technique assists the customers in seeing themselves wearing the product and where they fit on a human body, which improves their experience and confidence in shopping on the particular platform.
Cost and time efficiency: Models are rather expensive to hire, and this makes mannequins the best options to be used in advertising. It is a faster and less expensive technique.
Enhanced depth and dimension: The traditional flat-form image of the product makes it difficult for customers to know the true form of the product, while ghost mannequin adds a third dimension to the photos, enabling the customers to gauge the shape of the product and get a feel of what it would be like when worn.
How to Create Mannequin Product Photography
As per experts at ghost mannequin photo editing, let's learn how you can create a ghost mannequin effect starting from scratch:
Planning your photography:
Selecting the mannequin: Select a mannequin that is of the appropriate size and style.
Dressing the Mannequin: Carefully put on the garment over the mannequin, making sure that it fits it perfectly, and organize it properly to optimize its outlook.
Lighting: Proper lighting brings out features of the garment that include its pattern and details. Make sure that the lighting conditions for both the mannequin shots and the foam board shots are exactly the same.
Background: It is better to have a plain background that doesn’t distract from the product itself, i.e., grey or white. White mannequins usually work best with white backgrounds and make image editing and retouching infinitely easier.
Photographing the Product: One should also consider the angles and arrangements of the product. The product must be captured from different angles, i.e., from the front, back, and sides. Every single finalized product image will need at least 3–4 shots per product.
Post-Processing:
Generating the invisible mannequin effect can be best done in Adobe Photoshop by photo shadow creation services.
1: Create Layers: First, load the mannequin image and the foam board image in Photoshop. Choose a mannequin picture and put it in the new layer. Cover it in white; it will be your base when you are done filling the other layers in.
2: Select the product in the Mannequin Image: Choose the product, zoom in tight, and choose your favorite selection tool, such as a single-click tool for the bottom item, lasso or magic wand.
3: Build and put mask: It can be achieved with the help of the Refine Edge tool, under the Select menu. Press OK in the Refine Edge tool, and your mask is placed. Now, the product will float above the blank backdrop.
4: Repeat Previous Steps with the Foam Board Image: Bring in all three steps above in your foam board product image; photographing the product inside-out will allow you to show the inside-back of the product, thus finishing the mannequin effect. Draw a new layer,'select out the product’, and construct or refine the mask.
5: Overlapping of the images: Take the mask from the foam board picture and drag it onto the invisible mannequin product picture. Arrange the layers in such a way that the image of the foam board is below the mannequin’s picture.
6: Remove unnecessary parts of the foam board layer: Hide the mannequin layer and brush out the unneeded parts.
7: Add shadows and save: Finally, create a shadow between the two layers to add depth to the product, and save a copy of the Photoshop file.
Need Ghost Mannequin Photography or Ghost Mannequin Photo Editing Services?
Mannequin product photography has enormous advantages for e-commerce businesses, especially fashion businesses. It is clear and consistent, and it also gives you a professional look, which in turn will please the customer and hence help in selling more products.
In fact, it is effective for both a small company selling clothes online and an individual designer’s online shop; it can enhance the appearance of clothes’ images and the overall experience of customers. For any help in this aspect, talk to Global Photo Edit, and avail their exceptional Ghost Mannequin Photo Editing Services.
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